Comparative Study of different Herbal Brands: A Appraisal

Abstract

This article compares various herbal cosmetic brands to find their
popularity ranking. The study was to understand consumer perception of
Herbal products. The demand of herbal cosmetics is increasing rapidly
thanks to their skin friendliness and lack of side effects. The best thing of
the herbal cosmetics is that it is purely made by the herbs and shrubs and
therefore provide the body with nutrients and other useful minerals. The
herbal cosmetics are capable for treating various skin ailments like dry
skin, anti-ageing, skin protection, and other acne problems too. The
herbal brand not only beautify our skin but also hair. The method used
was a survey-based questionnaire. This research was carried out in
diferent zones of Kanpur. According to the survey it was found that
Ayur Herbals was the most popular brand. Therefore, we can conclude
that there is not at all shortage in the demand for herbal products in the
market. The consumers concern towards health risk and harmful effect of
chemical products forcing them to switch over to natural products. There
is high favorability of Ayur Herbals products among its users. People
mostly used Ayur Herbals brand products.